| 000 | 01254cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 2630439 | ||
| 003 | APU | ||
| 005 | 20150514051503.0 | ||
| 008 | 990311s1999 maua b 001 0 eng | ||
| 010 | _a 99025381 | ||
| 020 | _a075064463X (pbk.) | ||
| 020 | _a9780750644631 (pbk.) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.55 _b.G86 1999 |
| 082 | 0 | 0 |
_a658.812 _221 _bGUM 1999 |
| 100 | 1 |
_aGummesson, Evert, _d1936- _98284 |
|
| 245 | 1 | 0 |
_aTotal relationship marketing : _bfrom the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm / _cEvert Gummesson. |
| 260 |
_aBoston, Mass : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_axiii, 281 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aRelationship marketing. _98262 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els033/99025381.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els033/99025381.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _04 |
||
| 999 |
_c4092 _d4092 |
||