| 000 | 00897cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 51942672 | ||
| 003 | APU | ||
| 005 | 20150705051502.0 | ||
| 008 | 030319s2004 njua b 001 0 eng | ||
| 010 | _a2003045613 | ||
| 015 | _aGBA3-26409 | ||
| 015 | _aGBA4-13786 | ||
| 020 | _a0130418145 (pbk.) | ||
| 020 | _a0131212761 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K68 2004 |
| 082 | 0 | 0 |
_a658.8 _221 _bKOT 2004 |
| 100 | 1 |
_aKotler, Philip. _93038 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_axxii, 648 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 599-622) and indexes. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) _94412 |
|
| 942 |
_2lcc _cBook _07 |
||
| 999 |
_c4102 _d4102 |
||