| 000 | 00851cam a2200265Ma 4500 | ||
|---|---|---|---|
| 001 | 42688665 | ||
| 003 | APU | ||
| 005 | 20150318111344.0 | ||
| 008 | 910529s1991 maua b 001 0 eng d | ||
| 020 | _a0201622408 (pbk.) | ||
| 020 | _a9780201622409 (pbk.) | ||
| 040 |
_aHLS _cAPU _dANA _beng |
||
| 050 | 4 |
_aHF5415 _b.M35 1991 |
|
| 082 |
_a658.812 _bMCK 1991 |
||
| 092 | 0 |
_a658.812 _221 |
|
| 100 | 1 |
_aMcKenna, Regis. _96899 |
|
| 245 | 1 | 0 |
_aRelationship marketing : _bsuccessful strategies for the age of the customer / _cRegis McKenna. |
| 260 |
_aReading, Mass. : _bPerseus Books, _cc1991. |
||
| 300 |
_axiii, 242 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 228-230) and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 650 | 0 |
_aCustomer services. _93984 |
|
| 650 | 0 |
_aHigh technology _xMarketing. _94196 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c4119 _d4119 |
||