| 000 | 00998cam a22003018a 4500 | ||
|---|---|---|---|
| 001 | 14464732 | ||
| 003 | APU | ||
| 005 | 20160310051506.0 | ||
| 008 | 060724s2007 nju b 001 0 eng | ||
| 010 | _a2006024219 | ||
| 020 | _a0132056763 (pbk.) | ||
| 020 | _a9780132056762 (pbk.) | ||
| 040 |
_beng _cAPU _dSM _aAPU |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.L68 2007 |
| 082 | 1 | 4 |
_a658.8 _bLOV 2007 |
| 100 | 1 |
_aLovelock, Christopher H. _97983 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007. |
||
| 300 |
_axx, 648 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aProfessions _xMarketing. _98167 |
|
| 650 | 0 |
_aService industries _xMarketing. _97837 |
|
| 650 | 0 |
_aCustomer services _xMarketing. _98350 |
|
| 700 | 1 |
_aWirtz, Jochen. _98494 |
|
| 942 |
_2lcc _cBook _01136 |
||
| 999 |
_c4164 _d4164 |
||