| 000 | 01350cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 14218676 | ||
| 003 | APU | ||
| 005 | 20150407171519.0 | ||
| 008 | 060104s2006 njua f b 001 0 eng d | ||
| 010 | _a 2006295010 | ||
| 020 | _a9780471271338 (pbk.) | ||
| 035 | _a(OCoLC)ocm61295567 | ||
| 040 |
_aPVA _cPVA _dANA |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.K86 2006 |
| 082 |
_a658.8120285 _bKUM 2006 |
||
| 100 | 1 |
_aKumar, V., _d1957- _98412 |
|
| 245 | 1 | 0 |
_aCustomer relationship management : _ba database approach / _cV. Kumar, Werner J. Reinartz. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2006. |
||
| 300 |
_axxiv, 323 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCustomer relations _xManagement. _98366 |
|
| 650 | 0 |
_aCustomer relations _xData processing. _98514 |
|
| 700 | 1 |
_aReinartz, Werner J. _98515 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0605/2006295010.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html |
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _01117 |
||
| 999 |
_c4176 _d4176 |
||