| 000 | 01568cam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 12521222 | ||
| 003 | APU | ||
| 005 | 20150324163300.0 | ||
| 008 | 010831s2001 enka b 001 0 eng d | ||
| 010 | _a 2001273433 | ||
| 015 | _aGBA1-Y4263 | ||
| 020 | _a0198782322 (pbk.) | ||
| 020 | _a9780198782322 (pbk.) | ||
| 035 | _a(OCoLC)ocm46651888 | ||
| 040 |
_aUKM _cUKM _dANA _beng |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5438.5 _b.P47 2001 |
| 082 | 0 | 0 |
_a658.82 _221 _bPER 2001 |
| 100 | 1 |
_aPercy, Larry. _98518 |
|
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, John R. Rossiter, Richard Elliott. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2001. |
||
| 300 |
_axxi, 288 p., 12 p. of plates : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aAdvertising _xManagement. _932 |
|
| 650 | 0 |
_aStrategic planning. _9123 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aRossiter, John R. _98520 |
|
| 700 | 1 |
_aElliott, Richard H. _98521 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0611/2001273433-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0611/2001273433-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0723/2001273433-b.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c4179 _d4179 |
||