000 01093pam a2200337 a 4500
001 015291204
003 APU
005 20160309051504.0
008 090604s2010 njuac b 001 0 eng d
015 _aGBA958905
_2bnb
020 _a9780136094234 (pbk.)
020 _a0136094236 (pbk.)
035 _a(UkOxU)UkOxUb17037563
040 _aStDuBDS
_beng
_cAPU
_dSM
042 _aukscp
050 1 4 _aHF5415.2
_b.M35 2010
082 0 4 _a658.8
_222
_bMAL 2010
100 1 _aMalhotra, Naresh K.
_98532
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
250 _a6th global ed.
260 _aUpper Saddle River, N.J. ;
_aLondon :
_bPearson Education,
_cc2010.
300 _a929 p. :
_bill., ports. ;
_c28 cm.
500 _a"Global edition."
500 _aPrevious ed.: 2007.
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references (p. 866-905) and index.
650 0 _aMarketing research.
_93950
650 0 _aMarketing research
_xMethodology.
_9152
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
_08
999 _c4188
_d4188