000 01037cam a22002894a 4500
001 12856362
003 APU
005 20150813051503.0
008 020716s2003 nyua b 001 0 eng
010 _a 2002027884
020 _a027365506X (pbk.)
020 _a9780273655060 (pbk.)
040 _aDLC
_cDLC
_dSUE
_dHK
042 _apcc
050 0 0 _aHF5415.2
_b.M34 2003
082 0 0 _a001.4
_221
_bMCG 2003
100 1 _aMcGivern, Yvonne.
_9151
245 1 4 _aThe practice of market and social research :
_ban introduction /
_cYvonne McGivern.
260 _aNew York :
_bFinancial Times Prentice Hall,
_c2003.
300 _axx, 390 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 375-379) and index.
650 0 _aMarketing research
_xMethodology.
_9152
650 0 _aSocial sciences
_xResearch
_xMethodology.
_9153
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_01
999 _c42
_d42