| 000 | 01268cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 15932483 | ||
| 003 | APU | ||
| 005 | 20150708051503.0 | ||
| 008 | 091005s2010 nyuaf b 001 0 eng | ||
| 010 | _a 2009040020 | ||
| 020 | _a9781841697598 (hbk.) | ||
| 035 | _a(OCoLC)ocn377831982 | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 050 | 0 | 0 |
_aHF5415.1255 _b.B73 2010 |
| 082 | 0 | 0 |
_a658.827 _222 _bBRA 2010 |
| 245 | 0 | 0 |
_aBrands and brand management : _bcontemporary research perspectives / _c[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. |
| 260 |
_aNew York : _bRoutledge, _cc2010. |
||
| 300 |
_axxviii, 311 p., [4] p. of plates : _bill. (some col.) ; _c24 cm. |
||
| 490 | 1 | _aMarketing and consumer psychology series | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aBranding (Marketing) _98367 |
|
| 650 | 0 |
_aBrand name products _xManagement. _98522 |
|
| 700 | 1 |
_aLoken, Barbara. _98591 |
|
| 700 | 1 |
_aAhluwalia, Rohini, _d1966- _98592 |
|
| 700 | 1 |
_aHouston, Michael J. _98593 |
|
| 830 | 0 |
_aMarketing and consumer psychology series. _98594 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c4223 _d4223 |
||