000 01037cam a22002894a 4500
001 12310890
003 APU
005 20150810134553.0
008 010215s2001 enka b 001 0 eng
010 _a 2001023521
020 _a0130897108 (hbk.)
020 _a9780130897107 (hbk.)
040 _aDLC
_cDLC
_dANA
_beng
042 _apcc
050 0 0 _aHF5415.3
_b.B74 2001
082 0 0 _a658.827
_221
_bBRE 2001
100 1 _aBreakenridge, Deirdre.
_98595
245 1 0 _aCyberbranding :
_bbrand building in the digital economy /
_cDeirdre Breakenridge.
260 _aLondon ;
_aNew York :
_bFinancial Times Prentice Hall,
_cc2001.
300 _axiv, 352 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 330- 341) and index.
650 0 _aBrand choice.
_98596
650 0 _aElectronic commerce.
_9684
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBook
999 _c4224
_d4224