000 | 01037cam a22002894a 4500 | ||
---|---|---|---|
001 | 12310890 | ||
003 | APU | ||
005 | 20150810134553.0 | ||
008 | 010215s2001 enka b 001 0 eng | ||
010 | _a 2001023521 | ||
020 | _a0130897108 (hbk.) | ||
020 | _a9780130897107 (hbk.) | ||
040 |
_aDLC _cDLC _dANA _beng |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.3 _b.B74 2001 |
082 | 0 | 0 |
_a658.827 _221 _bBRE 2001 |
100 | 1 |
_aBreakenridge, Deirdre. _98595 |
|
245 | 1 | 0 |
_aCyberbranding : _bbrand building in the digital economy / _cDeirdre Breakenridge. |
260 |
_aLondon ; _aNew York : _bFinancial Times Prentice Hall, _cc2001. |
||
300 |
_axiv, 352 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 330- 341) and index. | ||
650 | 0 |
_aBrand choice. _98596 |
|
650 | 0 |
_aElectronic commerce. _9684 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook |
||
999 |
_c4224 _d4224 |