000			01909cam a2200313 a 4500
001			15721194
003			APU
005			20150325122705.0
008			090501s2009 enka b 001 0 eng
010			_a 2009016489
020			_a9780273714200 (pbk.)
040			_aDLC _cDLC _dANA _beng
042			_apcc
050	0	0	_aHF5415.1255 _b.E34 2009
082	0	0	_a658.827 _222 _bEDG 2009
100	1		_aEdge, Jon. _98616
245	1	0	_aDon't mess with the logo : _bthe straight talker's bible of branding / _cJon Edge & Andy Milligan.
260			_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, _cc2009.
300			_axiv, 217 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aWhy you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)
650		0	_aBranding (Marketing) _98367
650		0	_aBrand name products. _97961
650		0	_aAdvertising _xBrand name products. _98617
700	1		_aMilligan, Andy. _98618
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c4237 _d4237