000 00807cam a22002653u 4500
001 011715002
003 APU
005 20150318111447.0
008 000110s1998 enk || 000 ||eng
020 _a0077094344 (pbk.)
040 _aStDuBDS
_dSM
_beng
_cAPU
050 1 4 _aHF5415.13
_b.P35 1998
082 0 4 _a658.802
_221
_bPAL 1998
100 1 _aPalmer, Adrian.
_98619
245 1 0 _aPrinciples of services marketing /
_cAdrian Palmer.
250 _a2nd ed.
260 _aLondon :
_bMcGraw-Hill,
_c1998.
300 _ax, 340p. ;
_bill. ;
_c25 cm.
500 _aPrevious ed.: 1994.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_97837
650 0 _aMarketing.
_9878
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
_01
999 _c4240
_d4240