000 00661nam a2200241 4500
001 UTeM000062463
003 APU
005 20150407104517.0
008 110823s2009 ii eng
020 _a9788190794114 (pbk.)
040 _aUTeM
_cAPU
_dANA
042 _apcc
050 4 _aHF5821
_b.G87 2009
082 _a658.827
_bGUP 2009
100 1 _aGupta, Seema
_98623
245 1 0 _aBranding and advertising /
_cSeema Gupta
260 _aNew Delhi :
_bGlobal India Pub.,
_c2009
300 _a312 p. ;
_c22 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aAdvertising.
_95119
650 0 _aBrand name products.
_97961
942 _2lcc
_cBook
999 _c4243
_d4243