000			02206cam a2200337 a 4500
001			1381613
003			APU
005			20150325170205.0
008			960703s1997 nyua b 001 0 eng
010			_a 96018618
020			_a038548755X (pbk.)
020			_a9780385487559 (pbk.)
040			_aTOC _beng _cAPU _dSM
050	0	0	_aHF5415.127 _b.P47 1997
082	0	0	_a658.8 _220 _bPEP 1997
100	1		_aPeppers, Don. _98439
245	1	0	_aEnterprise one to one : _btools for competing in the interactive age / _cDon Peppers and Martha Rogers.
250			_a1st ed.
260			_aNew York : _bCurrency Doubleday, _cc1997.
300			_axxv, 436 p. : _bill. ; _c19 cm.
504			_aIncludes bibliographical references (p. [392]-414) and index.
505	0		_a1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition - and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape.
505	8		_a12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO.
650		0	_aMarket segmentation. _93949
650		0	_aCustomer relations. _91096
650		0	_aRelationship marketing. _98262
650		0	_aTechnological innovations. _9331
700	1		_aRogers, Martha, _cPh.D. _98624
942			_2lcc _cBook
999			_c4244 _d4244