| 000 | 01039nam a22003011a 4500 | ||
|---|---|---|---|
| 001 | 014774736 | ||
| 003 | APU | ||
| 005 | 20151218051503.0 | ||
| 008 | 091117s2008 njua b 000|0 eng| | ||
| 015 |
_aGBB025279 _2bnb |
||
| 020 | _a9780131888654 (pbk.) | ||
| 020 | _a013188865X (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dSM |
||
| 042 | _aukblsr | ||
| 050 |
_aHD69.B7 _bK45 2008 |
||
| 082 | 0 | 4 |
_a658.827 _222 _bKEL 2008 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _98369 |
|
| 245 | 1 | 0 |
_aBest practice cases in branding : _blessons from the world's strongest brands / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2008. |
||
| 300 |
_a382 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aBrand name products _xManagement _vCase studies. _98687 |
|
| 650 | 0 |
_aBranding (Marketing) _vCase studies. _98707 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c4320 _d4320 |
||