| 000 | 00994cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 013628693 | ||
| 003 | APU | ||
| 005 | 20150810152528.0 | ||
| 008 | 990806s1999 maua b 001 0 eng d | ||
| 020 | _a0071158332 (pbk.) | ||
| 040 |
_beng _cAPU _dSM |
||
| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aHF5415.13 _b.P47 1999 |
| 082 | 0 | 4 |
_a658.8 _bPER 1999 |
| 100 | 1 |
_aPerreault, William D. _98741 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston ; _aLondon : _bIrwin McGraw-Hill, _c1999. |
||
| 300 |
_axxiv, 791 p : _bill ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 723-760) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _97591 |
|
| 650 | 0 |
_aExport marketing _xManagement. _98742 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _98743 |
|
| 830 | 0 |
_aIrwin/McGraw-Hill series in marketing _98744 |
|
| 942 |
_2lcc _cBook _05 |
||
| 999 |
_c4347 _d4347 |
||