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_aMathur, U. C. _98745 |
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_aProduct and brand management / _cU C Mathur. |
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_aNew Delhi : _bExcel Books, _c2007. |
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_axvii, 534 p. : _bill. ; _c24 cm. |
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| 500 | _aIncludes index. | ||
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_aProduct management. _97816 |
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