| 000 | 00908pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 013135629 | ||
| 003 | APU | ||
| 005 | 20150623051503.0 | ||
| 008 | 050216s2005 nyua f 001 0 eng | ||
| 015 |
_aGBA522976 _2bnb |
||
| 020 | _a0070581592 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dANA |
||
| 042 | _aukblcatcopy | ||
| 050 |
_aHF5415.15 _bS46 2005 |
||
| 082 | 0 | 4 |
_a658.827 _222 _bSEN 2005 |
| 100 | 1 |
_aSengupta, Subroto. _98755 |
|
| 245 | 1 | 0 |
_aBrand positioning : _bstrategies for competitive advantage / _cSubroto Sengupta. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi ; _aLondon : _bTata McGraw-Hill, _cc2005. |
||
| 300 |
_axiv, 297 p. : _bill, ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 650 | 0 |
_aBrand name products _xMarketing. _98608 |
|
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c4356 _d4356 |
||