| 000 | 01014pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 615314 | ||
| 003 | APU | ||
| 005 | 20150810154247.0 | ||
| 008 | 920522s1993 ilua b 001 0 eng | ||
| 010 | _a 92020338 | ||
| 020 | _a0844234761 (hbk.) | ||
| 020 | _a9780844234762 (hbk.) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 050 | 0 | 0 |
_aHF5415.15 _b.W45 1993 |
| 082 | 0 | 0 |
_a658.827 _220 _bWEI 1993 |
| 100 | 1 |
_aWeilbacher, william M. _98756 |
|
| 245 | 1 | 0 |
_aBrand marketing : _bbuilding winning brand strategies that deliver value and customer satisfaction / _cWilliam M. Weilbacher. |
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _cc1993. |
||
| 300 |
_axv, 210 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _98367 |
|
| 650 | 0 |
_aBrand choice. _98596 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c4357 _d4357 |
||