| 000 | 00999pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1146004 | ||
| 003 | APU | ||
| 005 | 20160128051504.0 | ||
| 008 | 951220s1997 ilua b 001 0 eng | ||
| 010 | _a 95051535 | ||
| 020 | _a0256202818 (pbk.) | ||
| 020 | _a9780256202816 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P48 1997 |
| 082 | 0 | 0 |
_a658.8 _220 _bPET 1997 |
| 100 | 1 |
_aPeter, J. Paul. _98246 |
|
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a7th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1997. |
||
| 300 |
_axi, 368 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _91720 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 700 | 1 |
_aDonnelly, James H. _97272 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _03 |
||
| 999 |
_c4358 _d4358 |
||