| 000 | 01048pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 4489261 | ||
| 003 | APU | ||
| 005 | 20160312051505.0 | ||
| 008 | 970515s1998 maua b 001 0 eng | ||
| 010 | _a 97020733 | ||
| 020 | _a9780071154604 (pbk.) | ||
| 020 | _a0071154604 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P48 1998 |
| 082 | 0 | 0 |
_a658.8 _221 _bPET 1998 |
| 100 | 1 |
_aPeter, J. Paul. _98246 |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axvi, 944 p. : _bcol. ill. ; _c24 cm. |
||
| 490 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 700 | 1 |
_aDonnelly, James H. _97272 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _05 |
||
| 999 |
_c4361 _d4361 |
||