| 000 | 01126cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 14163785 | ||
| 003 | APU | ||
| 005 | 20150421051504.0 | ||
| 008 | 051102s2007 maua b 001 0 eng | ||
| 010 | _a 2005056244 | ||
| 020 | _a0073137634 (hbk.) | ||
| 020 | _a9780073137636 (hbk.) | ||
| 035 | _a(OCoLC)ocm62325113 | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P48 2007 |
| 082 | 0 | 0 |
_a658.8 _222 _bPET 2007 |
| 100 | 1 |
_aPeter, J. Paul. _98246 |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2007. |
||
| 300 |
_axvii, 813 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 789-795) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _98216 |
|
| 700 | 1 |
_aDonnelly, James H. _97272 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _04 |
||
| 999 |
_c4365 _d4365 |
||