| 000 | 01040pam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 4803590 | ||
| 003 | APU | ||
| 005 | 20150407104534.0 | ||
| 008 | 881019t19881989nyua b 001 0 eng | ||
| 010 | _a 88039512 | ||
| 020 | _a0452262380 (pbk.) | ||
| 020 | _a9780452262386 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 050 | 1 | 0 |
_aHF5415 _b.R37 1988 |
| 082 | 0 | 0 |
_a658.8 _219 _bRAP 1988 |
| 100 | 1 |
_aRapp, Stan. _98775 |
|
| 245 | 1 | 0 |
_aMaxiMarketing : _bthe new direction in advertising, promotion, and marketing strategy / _cStan Rapp and Thomas L. Collins. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1988 (1989 printing). |
||
| 300 |
_axiii, 278 p. : _bill. ; _c23 cm. |
||
| 500 | _a"A Plume book." | ||
| 504 | _aIncludes bibliographical references (p. 269-274) and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 700 | 1 |
_aCollins, Thomas L. _98776 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c4372 _d4372 |
||