000			01812cam a2200361 a 4500
001			16291841
003			APU
005			20150318105217.0
008			100618s2011 enka 000 0 eng
010			_a 2010025183
020			_a9780749462246 (pbk.)
035			_a(OCoLC)ocn643082153
040			_aDLC _cAPU _dSM _beng
050	0	0	_aHF5415 _b.R53 2011
082	0	0	_a658.8 _222 _bRIC 2011
100	1		_aRichardson, Neil, _d1963 Jan. 25- _98782
245	1	0	_aDevelop your marketing skills / _cNeil Richardson and Ruth Gosnay.
260			_aLondon ; _aPhiladelphia, PA : _bKogan Page, _cc2011.
300			_avi, 168 p. : _bill. ; _c22 cm.
490	1		_aCreating success series
505	0		_aMarketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
650		0	_aMarketing. _9878
650		0	_aMarketing _xManagement. _97276
650		0	_aStrategic planning. _9123
700	1		_aGosnay, Ruth. _98783
830		0	_aCreating success. _93727
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010025183-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010025183-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010025183-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c4379 _d4379