| 000 | 01002cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 4452944 | ||
| 003 | APU | ||
| 005 | 20150318112840.0 | ||
| 008 | 950807s1996 njua b 001 0 eng | ||
| 010 | _a 95036703 | ||
| 020 | _a0273657445 (pbk.) | ||
| 020 | _a9780273657446 (pbk.) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.M35 1996 |
| 082 | 0 | 0 |
_a658.83 _220 _bMAL 1996 |
| 100 | 1 |
_aMalhotra, Naresh K. _98532 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
||
| 300 |
_axxxiii, 890 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research. _93950 |
|
| 650 | 0 |
_aMarketing research _xMethodology. _9152 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c4397 _d4397 |
||