| 000 | 01114cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15956311 | ||
| 003 | APU | ||
| 005 | 20150810155005.0 | ||
| 008 | 091022r20102001njua b 001 0 eng | ||
| 010 | _a 2009043730 | ||
| 020 | _a9780470524619 (pbk.) | ||
| 035 | _a(OCoLC)ocn401167211 | ||
| 040 |
_aDLC _cDLC _dANA _beng |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M37 2010 |
| 082 | 0 | 0 |
_a658.83 _222 _bMAR 2010 |
| 245 | 0 | 0 |
_aMarketing research / _cDavid A. Aaker ... [et al.]. |
| 250 | _a10th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2010. |
||
| 300 |
_axvii, 798 p. : _bill. ; _c27 cm. |
||
| 500 | _aRev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _93950 |
|
| 700 | 1 |
_aAaker, David A. _931 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBook _02 |
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| 999 |
_c4401 _d4401 |
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