| 000 | 01144cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 16799925 | ||
| 003 | APU | ||
| 005 | 20150528133427.0 | ||
| 008 | 110527s2010 njua 001 0 eng d | ||
| 010 | _a 2011411180 | ||
| 015 |
_aGBA988531 _2bnb |
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| 015 |
_aGBA988531 _2dnb |
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| 016 | 7 |
_a015366114 _2Uk |
|
| 020 | _a9780470169704 (pbk.) | ||
| 020 | _a9780470610039 (CD-ROM) | ||
| 035 | _a(OCoLC)ocn436264272 | ||
| 040 |
_aUKM _cUKM _dANA _beng |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M33 2010 |
| 082 | 0 | 4 |
_a658.83 _222 _bMCD 2010 |
| 100 | 1 |
_aMcDaniel, Carl D. _98446 |
|
| 245 | 1 | 0 |
_aMarketing research essentials. / _cCarl McDaniel, Jr., Roger Gates. |
| 250 | _a7th ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley ; _aChichester : _bJohn Wiley [distributor], _cc2010. |
||
| 300 |
_axxi, 507 p. : _bill. ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _93950 |
|
| 700 | 1 |
_aGates, Roger H., _d1942- _98838 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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_2lcc _cBook _02 |
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