000 01039cam a2200301 a 4500
001 4490832
003 APU
005 20150318112911.0
008 970822s1998 ohua b 001 0 eng
010 _a 97037073
020 _a0538867701 (hbk.)
020 _a9780538867702 (hbk.)
040 _aDLC
_cDLC
_dANA
_beng
050 0 0 _aHF5415.3
_b.A87 1998
082 0 0 _a658.8342
_221
_bASS 1998
100 1 _aAssael, Henry.
_98849
245 1 0 _aConsumer behavior and marketing action /
_cHenry Assael.
246 3 0 _aConsumer behavior
250 _a6th ed.
260 _aCincinnati, Ohio :
_bSouth-Western College Pub.,
_cc1998.
300 _axviii, 718 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 656-688) and index.
650 0 _aConsumer behavior.
_94737
650 0 _aMotivation research (Marketing)
_98850
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBook
_02
999 _c4421
_d4421