000 01109 am a2200325ua 4500
001 008050871
003 APU
005 20150420134308.0
008 000605s1999 enka || 001 ||eng
015 _aGB99Y6984
_2bnb
020 _a025622529X (pbk.)
020 _a9780256225297 (pbk.)
040 _aStDuBDS
_dANA
_cAPU
_beng
050 _aHF5415.3
_b.P48 1999
082 0 4 _a658.8342
_221
_bPET 1999
100 1 _aPeter, J. Paul.
_98246
245 1 0 _aConsumer behaviour and marketing strategy /
_cJ. Paul Peter, Jerry C. Olsen and Klaus G. Grunert.
250 _aEuropean ed.
260 _aLondon :
_bMcGraw-Hill,
_cc1999.
300 _axviii, 526 p. :
_bill. (some col.) ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9878
650 0 _aConsumer behavior
_zEurope.
_98888
690 7 _aManagement and Business Studies
_2blcoll
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
_98889
700 1 _aGrunert, Klaus G.
_98890
942 _2lcc
_cBook
_02
999 _c4448
_d4448