| 000 | 01120cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 12373830 | ||
| 003 | APU | ||
| 005 | 20150324140812.0 | ||
| 008 | 010409s2002 maua b 001 0 eng | ||
| 010 | _a 2001031257 | ||
| 020 | _a0072895128 (pbk.) | ||
| 020 | _a9780071121002 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 050 | 0 | 0 |
_aHF5415.129 _b.P45 2002 |
| 082 | 0 | 0 |
_a658.84 _221 _bPEL 2002 |
| 100 | 1 |
_aPelton, Lou E. _98891 |
|
| 245 | 1 | 0 |
_aMarketing channels : _ba relationship management approach / _cLou E. Pelton, David Strutton, James R. Lumpkin. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2002. |
||
| 300 |
_axxvi, 514 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing channels. _98892 |
|
| 650 | 0 |
_aRelationship marketing. _98262 |
|
| 700 | 1 |
_aStrutton, David. _98893 |
|
| 700 | 1 |
_aLumpkin, James R. _98894 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c4449 _d4449 |
||