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| 003 | APU | ||
| 005 | 20150810165219.0 | ||
| 008 | 990326s2000 njuab b 001 0 eng | ||
| 010 | _a 99028242 | ||
| 020 | _a0130842680 (pbk.) | ||
| 020 | _a9780130842688 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.K44 2000 |
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_a658.848 _221 |
| 100 | 1 |
_aKeegan, Warren J. _98944 |
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| 245 | 1 | 0 |
_aGlobal marketing / _cWarren J. Keegan, Mark C. Green. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice-Hall, _cc2000. |
||
| 300 |
_axxii, 594, [23] p. : _bill., maps ; _c26 cm. |
||
| 500 | _aRev. ed. of: Principles of global marketing. 1st ed. c1997. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. _98742 |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. _98939 |
|
| 700 | 1 |
_aGreen, Mark C. _98945 |
|
| 700 | 1 |
_aKeegan, Warren J. _tPrinciples of global marketing. _98946 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBook _08 |
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