000			01935cam a22003014a 4500
001			62326952
003			APU
005			20160913121752.0
008			051115s2007 njuab b 001 0 eng
010			_a2005057977
020			_a9780132037921 (pbk.)
020			_a0132037920 (pbk.)
035			_a(OCoLC)62326952 _z(OCoLC)320196715
040			_aDLC _cAPU _dSM _beng
042			_apcc
050	0	0	_aHF5429 _b.B45 2007
082	0	4	_a658.87 _bBER 2007
100	1		_aBerman, Barry. _98992
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans.
250			_a10th ed.
260			_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2007.
300			_axxii, 682 p. : _bcol. ill., col. maps ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_a1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
650		0	_aRetail trade _xManagement. _98993
700	1		_aEvans, Joel R. _98994
942			_2lcc _cBook _081
999			_c4517 _d4517