000			01824cam a2200385 a 4500
001			15645997
003			APU
005			20150924051503.0
008			090304r20092002enka b 001 0 eng
010			_a 2009009561
015			_aGBA932886 _2bnb
015			_aGBA932886 _2dnb
016	7		_a015103025 _2Uk
020			_a9780273719601 (pbk.)
035			_a(OCoLC)ocn312730585
040			_aDLC _beng _cAPU _dSM
042			_apcc
050	0	0	_aHF5548.32 _b.C43 2009
082	0	0	_a658.872 _222 _bCHA 2009
082	0	0	_a658.872 _bCHA 2009
100	1		_aChaffey, Dave, _d1963- _95388
245	1	0	_aE-business and e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey.
250			_a4th ed.
260			_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2009.
300			_axxxii, 764 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
520	8		_aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
650		0	_aElectronic commerce. _9684
650		0	_aBusiness enterprises _xComputer networks. _9393
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _015
999			_c4529 _d4529