000 | 01505cam a2200289 a 4500 | ||
---|---|---|---|
001 | 15982263 | ||
003 | APU | ||
005 | 20151204051504.0 | ||
008 | 091113s2010 njua b 001 0 eng d | ||
010 | _a 2009047256 | ||
020 | _a9780470537190 (hbk.) | ||
040 |
_aDLC _cAPU _dSM _beng |
||
050 | 0 | 0 |
_aHF5415.1265 _b.F69 2010 |
082 | 0 | 0 |
_a658.872 _222 _bFOX 2010 |
100 | 1 |
_aFox, Vanessa, _d1972- _99021 |
|
245 | 1 | 0 |
_aMarketing in the age of Google : _ba non-technical guide to search engine strategy / _cVanessa Fox. |
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2010. |
||
300 |
_axiv, 242 p. _bill.; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. | |
650 | 0 |
_aInternet marketing. _92843 |
|
650 | 0 |
_aInternet searching. _99022 |
|
650 | 0 |
_aWeb search engines. _91206 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _01 |
||
999 |
_c4535 _d4535 |