000			01969cam a2200409 a 4500
001			14503084
003			APU
005			20150331174048.0
008			060817s2007 enka b 001 0 eng
010			_a 2006027031
015			_aGBA685668 _2bnb
016	7		_a013572715 _2Uk
020			_a9780470744598 (pbk.)
035			_a(OCoLC)ocm71005848
035			_a(OCoLC)71005848
040			_aDLC _cDLC _dANA _beng
050	0	0	_aHF5415.123 _b.E37 2009
082	0	0	_a658.8343 _222 _bEAR 2009
100	1		_aEarls, Mark. _99078
245	1	0	_aHerd : _bhow to change mass behaviour by harnessing our true nature / _cMark Earls.
246	3	0	_aHow to change mass behaviour by harnessing our true nature
250			_aUpdated and rev. ed.
260			_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _cc2009.
300			_axxiii, 399 p. : _bill. ; _c20 cm.
504			_aIncludes bibliographical references (p. [371]-384) and index.
505	0		_aThe super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
650		0	_aCommunication in marketing. _98147
650		0	_aConsumer behavior. _94737
650		0	_aSocial interaction. _91002
650		0	_aSocial influence. _99079
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0619/2006027031.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006027031-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006027031-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c4570 _d4570