000			02143cam a2200349 a 4500
001			14823651
003			APU
005			20150331174100.0
008			070426s2007 maua b 001 0 eng
010			_a 2007017287
020			_a9781591391456 (hbk.)
020			_a1591391458 (hbk.)
035			_a(OCoLC)ocn123818314
035			_a(OCoLC)123818314
040			_aDLC _cDLC _dANA _beng
050	0	0	_aHF5415.15 _b.G55 2007
082	0	0	_a658.8343 _222 _bGIL 2007
100	1		_aGilmore, James H., _d1959- _99081
245	1	0	_aAuthenticity : _bwhat consumers really want / _cJames H. Gilmore, B. Joseph Pine II.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2007.
300			_axiii, 299 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [253]-281) and index.
505	0		_aAuthenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
650		0	_aProduct management. _97816
650		0	_aConsumer behavior. _94737
650		0	_aConsumers' preferences. _98440
700	1		_aPine, B. Joseph. _98116
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0716/2007017287.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c4573 _d4573