| 000 | 01111cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15006929 | ||
| 003 | APU | ||
| 005 | 20160130051504.0 | ||
| 008 | 070914s2008 enka b 001 0 eng | ||
| 010 | _a 2007037849 | ||
| 020 | _a9780749450854 (pbk.) | ||
| 020 | _a0749450851 (pbk.) | ||
| 035 | _a(OCoLC)ocn172521751 | ||
| 035 | _a(OCoLC)172521751 | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 050 | 0 | 0 |
_aHD69.B7 _bK37 2008 |
| 082 | 0 | 0 |
_a658.8343 _222 _bKAP 2008 |
| 100 | 1 |
_aKapferer, Jean-Noël. _99082 |
|
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noël Kapferer. |
| 250 | _a4th ed., New ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2008. |
||
| 300 |
_axv, 560 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [531]-544) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _98522 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _06 |
||
| 999 |
_c4574 _d4574 |
||