000 01297cam a22003254a 4500
001 13005522
003 APU
005 20150810172724.0
008 021119s2003 enkab b 001 0 eng
010 _a 2002154220
020 _a0749438673 (hbk.)
020 _a9780749438678 (hbk.)
040 _aDLC
_cDLC
_dANA
_beng
042 _apcc
050 0 0 _aHD69.B7
_bL55 2003
082 0 0 _a658.834083
_221
_bLIN 2003
100 1 _aLindström, Martin,
_d1970-
_99091
245 1 0 _aBrandchild :
_bremarkable insights into the minds of today's global kids and their relationships with brands /
_cMartin Lindstrom with Patricia B. Seybold.
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_c2003.
300 _axvi, 316 p. :
_bill., maps ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products.
_97961
650 0 _aChild consumers.
_99092
650 0 _aAdvertising and children.
_99093
650 0 _aMarketing research.
_93950
700 1 _aSeybold, Patricia B.
_98424
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook
999 _c4580
_d4580