000 01125cam a2200313 a 4500
001 11863729
003 APU
005 20150811095344.0
008 991208s2000 mau b 001 0 eng
010 _a 99089360
020 _a0875849296 (hbk.)
020 _a9780875849294 (hbk.)
040 _aDLC
_cAPU
_dANA
_beng
042 _apcc
050 0 0 _aHD69.B7
_bC37 2000
082 0 0 _a658.84
_221
_bCAR 2000
100 1 _aCarpenter, Phil,
_d1967-
_99160
245 1 0 _aeBrands :
_bbuilding an Internet business at breakneck speed /
_cPhil Carpenter.
260 _aBoston :
_bHarvard Business School Press,
_cc2000.
300 _ax, 301 p. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 273-285) index.
650 0 _aBusiness names.
_98527
650 0 _aBrand name products.
_97961
650 0 _aElectronic commerce.
_9684
650 0 _aInternet.
_9467
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBook
999 _c4625
_d4625