| 000 | 01246cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 12410554 | ||
| 003 | APU | ||
| 005 | 20150407103827.0 | ||
| 008 | 010516s2002 maua b 001 0 eng | ||
| 010 | _a 2001091172 | ||
| 020 | _a0071122931 (pbk.) | ||
| 020 | _a9780071122931 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 050 | 0 | 0 |
_aHF5821 _b.A74 2002 |
| 082 | 0 | 0 |
_a659.1 _221 _bARE 2002 |
| 100 | 1 |
_aArens, William F. _99305 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2002. |
||
| 300 |
_a1 v. (various pagings) : _bill. (some col.) ; _c29 cm. |
||
| 490 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 740 | 0 | 2 | _aStudent CD-ROM for use with Contemporary advertising. |
| 906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c4718 _d4718 |
||