| 000 | 01409cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 64689024 | ||
| 003 | APU | ||
| 005 | 20150807051503.0 | ||
| 008 | 060303s2007 maua b 001 0 eng | ||
| 010 | _a2006043829 | ||
| 020 | _a0071105891 (pbk.) | ||
| 020 | _a9780071105897 (pbk.) | ||
| 035 |
_a(OCoLC)64689024 _z(OCoLC)80123313 |
||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B45 2007 |
| 082 | 0 | 4 |
_a659.1 _bBEL 2007 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _99374 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 505 | 0 | _aIntroduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monioring, evaluation, and control -- Special topics and perspectives. | |
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aBelch, Michael A. _99375 |
|
| 942 |
_2lcc _cBook _07 |
||
| 999 |
_c4774 _d4774 |
||