| 000 | 00938nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20160309051504.0 | ||
| 008 | 080811s2009 nyu 000 0 eng d | ||
| 020 | _a9780071284400 (pbk.) | ||
| 020 | _a0071284400 (pbk.) | ||
| 040 |
_aNUSCL _cAPU _beng _dSM |
||
| 050 | 1 | 4 |
_aHD5823 _b.B45 2009 |
| 082 | 0 | 4 |
_a659.1 _bBEL 2009 |
| 100 | 1 |
_aBelch, George E. _99379 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 250 | _a8th ed., Int. ed. | ||
| 260 |
_aNew York : _bMcGraw Hill Higher Education, _c2009. |
||
| 300 |
_axxv, 838 p. : _bill. (chiefly col.) ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aBelch, Michael A. _99375 |
|
| 942 |
_2lcc _cBook _028 |
||
| 999 |
_c4776 _d4776 |
||