| 000 | 01116cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 13092128 | ||
| 003 | APU | ||
| 005 | 20150811121152.0 | ||
| 008 | 030213s2004 nyu d 000 0 eng | ||
| 010 | _a 2003003684 | ||
| 020 | _a0071422145 (pbk.) | ||
| 020 | _a9780071422147 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.S87 2004 |
| 082 | 0 | 0 |
_a659.103 _221 _bSUR 2004 |
| 100 | 1 |
_aSurmanek, Jim. _99399 |
|
| 245 | 1 | 0 |
_aAdvertising media A to Z : _bthe definitive resource for media planning, buying, and research / _cJames Surmanek. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2004. |
||
| 300 |
_aviii, 337 p. ; _c23 cm. |
||
| 650 | 0 |
_aAdvertising media planning _vDictionaries. _99400 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/2003003684.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2003003684.html |
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