000			01230cam a2200265 a 4500
001			14394221
003			APU
005			20150325165300.0
008			060530s2007 nju b 001 0 eng
010			_a2006017757
020			_a0132038625 (pbk.)
020			_a9780132038621 (pbk.)
040			_beng _cAPU _dSM
050	0	0	_aHD59 _b.S45 2007
082	0	4	_a659.2 _bSEI 2007
100	1		_aSeitel, Fraser P. _99441
245	1	4	_aThe practice of public relations / _cFraser P. Seitel.
250			_a10th ed.
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007.
300			_a442 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aWhat is public relations? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
650		0	_aPublic relations _zUnited States. _99442
942			_2lcc _cBook
999			_c4811 _d4811