000 01185cam a2200301Ia 4500
001 41066678
003 APU
005 20150417160711.0
008 990330s1998 enk 000 0 eng d
020 _a0750642033 (pbk.)
020 _a9780750642033 (pbk.)
040 _aUGA
_cAPU
_dANA
_beng
050 0 0 _aHD30.37
_b.B53 1998
082 0 0 _a658.401202
_bBIC 1998
_222
100 1 _aBickerton, Pauline.
_99796
245 1 0 _aCyberstrategy :
_bbusiness strategy for extranets, intranets and the internet /
_cPauline Bickerton, Matthew Bickerton and Kate Simpson-Holley.
260 _aOxford :
_bButterworth-Heinemann in association with The Chartered Insitute of Marketing,
_cc1998.
300 _avi, 182 p. :
_c24 cm.
_bill. ;
440 0 _aChartered Institute of Marketing/Butterworth-Heinemann Marketing series.
_99797
504 _aIncludes bibliographical references and index.
650 0 _aInformation technology
_xManagement.
_9688
650 0 _aInformation resources management.
_9144
650 0 _aInternet.
_9467
650 0 _aInformation superhighway
_xManagement.
_99798
700 1 _aBickerton, Matthew.
_99799
700 1 _aSimpson-Holley, Kate.
_99800
942 _2lcc
_cBook
999 _c5057
_d5057