| 000 | 01463cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 14575701 | ||
| 003 | APU | ||
| 005 | 20150529051504.0 | ||
| 008 | 060929s2008 mauab b 001 0 eng | ||
| 010 | _a 2006032470 | ||
| 020 | _a9780071259354 (pbk.) | ||
| 020 | _a007125935X (pbk.) | ||
| 035 | _a(OCoLC)ocm71812831 | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 050 | 0 | 0 |
_aHF5415.3 _b.P48 2008 |
| 082 | 0 | 0 |
_a658.8342 _222 _bPET 2008 |
| 100 | 1 |
_aPeter, J. Paul. _98246 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 246 | 1 | 4 | _aConsumer behavior & marketing strategy |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axix, 555 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 499-528) and indexes. | ||
| 650 | 0 |
_aConsumer behavior. _94737 |
|
| 650 | 0 |
_aMarketing. _9878 |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _98889 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c5224 _d5224 |
||