| 000 | 01144cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 16234250 | ||
| 003 | APU | ||
| 005 | 20160216051502.0 | ||
| 008 | 100514s2012 njua b 001 0 eng | ||
| 010 | _a 2010020497 | ||
| 020 | _a9780137136971 (pbk.) | ||
| 020 | _a0137136978 (pbk.) | ||
| 035 | _a(OCoLC)ocn633141314 | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M66 2012 |
| 082 | 0 | 0 |
_a658.802 _222 _bMOO 2012 |
| 100 | 1 |
_aMooradian, Todd A. _910075 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cTodd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 260 |
_aBoston, MA : _bPearson Prentice Hall, _cc2012. |
||
| 300 |
_axxiv, 384 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aStrategic planning. _9123 |
|
| 700 | 1 |
_aMatzler, Kurt. _910076 |
|
| 700 | 1 |
_aRing, Lawrence J. _910077 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _07 |
||
| 999 |
_c5254 _d5254 |
||