000 01445pam a2200373 a 4500
001 3888825
003 APU
005 20160224051503.0
008 070124s2007 xna f b 001 0 eng
020 _a9780733986789 (pbk.)
037 _bLocked Bag 507 Frenchs Forest NSW 2086
040 _aANL
_beng
_dANA
_cAPU
042 _aanuc
043 _au-at---
_au-nz---
_ap------
050 _aHD9989.A82
_bL68 2007
082 0 4 _a658.800994
_222
_bLOV 2007
100 1 _aLovelock, Christopher H.
_97983
245 1 0 _aServices marketing :
_ban Asia-Pacific and Australian perspective /
_cChristopher H. Lovelock,Paul G. Patterson, Rhett H. Walker,
250 _a4th ed.
260 _aFrenchs Forest, N.S.W. :
_bPearson Education Australia,
_c2007.
300 _axiii, 608 p. :
_bill., ports. ;
_c25 cm.
500 _aPrevious ed.: Prentice Hall, 2004.
504 _aIncludes bibliographical references and index.
521 _aFor tertiary students.
650 0 _aService industries
_zAustralia
_xMarketing.
_910278
650 0 _aService industries
_zNew Zealand
_xMarketing.
_910279
650 0 _aService industries
_zPacific Area
_xMarketing.
_910280
650 0 _aCustomer services
_zAustralia
_xMarketing.
_910281
650 0 _aCustomer services
_zNew Zealand
_xMarketing.
_910282
650 0 _aCustomer services
_zPacific Area
_xMarketing.
_910283
700 1 _aWalker, Rhett H.
_910284
700 1 _aPatterson, Paul
_910285
942 _2lcc
_cBook
_08
999 _c5398
_d5398