| 000 | 00945pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 46332655 | ||
| 003 | APU | ||
| 005 | 20150812165501.0 | ||
| 008 | 011210s2002 enka 001 0 eng | ||
| 015 | _aGBA1-Z1225 | ||
| 020 | _a075065225X (pbk.) | ||
| 020 | _a9780750652254 (pbk.) | ||
| 040 |
_aUKM _cAPU _beng _dSM |
||
| 050 | 1 | 4 |
_aHF5415.13 _b.P54 2002 |
| 082 | 0 | 4 |
_a658.8 _221 _bPIE 2002 |
| 100 | 1 |
_aPiercy, Nigel. _910045 |
|
| 245 | 1 | 0 |
_aMarket-led strategic change : _ba guide to transforming the process of going to market / _cNigel F. Piercy. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_axvi, 762 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrevious ed.: 1997. | ||
| 500 | _aPublished in association with the Chartered Institute of Marketing. | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _97279 |
|
| 942 |
_2lcc _cBook _05 |
||
| 999 |
_c5876 _d5876 |
||