000 01376cam a22003374a 4500
001 11975506
003 APU
005 20151121051504.0
008 000414s2000 enka b 001 0 eng
010 _a 00032093
020 _a0471720348 (pbk.)
020 _a9780471720348 (pbk.)
040 _aDLC
_cAPU
_dSM
_beng
042 _apcc
050 0 0 _aHD9980.5
_b.G76 2000
082 0 0 _a658.8
_221
_bGRO 2000
100 1 _aGrönroos, Christian,
_d1947-
_911045
245 1 0 _aService management and marketing :
_ba customer relationship management approach /
_cChristian Grönroos.
250 _a2nd ed.
260 _aChichester ;
_aNew York :
_bWiley,
_cc2000.
300 _ax, 394 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_97837
650 0 _aCustomer services.
_93984
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley044/00032093.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley037/00032093.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix05/00032093.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_011
999 _c5923
_d5923